How To Make Money Online

If your business sells products or services online, or you are planning to establish an online presence in the near future, then your business also needs to have an online shopping cart.

This feature is a vital part of ecommerce for many reasons. Here are three good ways that having this feature will benefit your business.

1: It helps you to process payments. When you sell your wares online, you will rely solely on credit card payments and echecks. The alternative is to allow customers to mail checks; however, most shoppers don’t like to do that, as it can easily add as much as two weeks to their wait.

Just as in a brick-and-mortar store, an Internet business needs a way to process credit card payments and echecks. Many services include this feature when you purchase an online shopping cart for your website.

2: It helps you complete sales by reassuring your customers. Scams abound online, and many shoppers are wary as to whom they trust with their payment and contact information. This makes you look well established like the biggest businesses, such as eBay and Amazon. This creates confidence in buyers, who are then more likely to complete their purchases with you.

3: It helps you complete sales by bringing customers back to your site. These packages generally have many features that help to encourage customers to buy from you. For example, many allow shoppers to save their current cart, and come back to make the purchase later. If your cart has this option, you should be able to send an automatic follow-up email to the customer after a specified period of time, reminding them that their purchases are still being held for them.

Another useful feature that comes with many online carts is a wish list. Shoppers can choose whether to put an item in their cart, or save it to a wish list to buy later (or in the hopes that someone else will buy it for them). Some carts even remember a shopper’s preferences and make suggestions when they return; a feature you may be familiar with from big ecommerce sites such as Amazon.

Finally, an online shopping cart takes customer information as part of the checkout process. Using this information, you can compile a list of customer email addresses, and send out automated newsletters to encourage them to return to your store at a later date.

Every online business needs this feature. You wouldn’t open a brick-and-mortar store without a checkout counter and a cash register, so why would you open an ecommerce store without the online equivalent? Just as a checkout counter shows customers where to go when they have decided on their purchases, so an online shopping cart helps customers navigate your website to complete their purchases quickly and without frustration. And just like a cash register, this feature will add up a customer’s purchases, subtracts for discounts and promotions, and calculates tax and shipping.

For any online business owner that is serious about their business, an online shopping cart is a necessity not only for doing business, but also for impressing potential customers.

Andy West is a writer for AspDotNetStorefront, a premier online shopping cart and storefront provider. Visit http://www.aspdotnetstorefront.com/t-s-online-shopping-cart.aspx for you Ecommerce storefront needs.

When I set up my very first website, I must admit I used some 4 letter words. Struggling with HTML, tracking down an elusive web designer, wondering who really had answers…yes, I had many reasons to expand my vocabulary of colorful words.

And when I had slow weeks, I agonized. I asked friendly acquaintances. I paid consultants. Which domain name would be best? Which headline?

Everybody had an opinion.

“Your web colors are too bright.”

“Jazz up your headline.”

“Forget the website and market off-line.”

But nobody ever yelled the 4 letter word I needed to hear: “Test!”

When I first heard of testing and tracking, I must admit I didn’t pay attention. It seemed so complicated..something only the gurus did.

But after dipping a cautious toe into the Pay-Per-Click water, I was shocked. It wasn’t that hard. It’s not that expensive (if you do some homework ahead of time). And it was cheaper and more accurate than the opinions of acquaintances, including some pricey self-proclaimed gurus.

Now I believe testing is an essential part of website marketing. I’ve adopted the fanaticism of the new convert.

What to test? You can test headlines, specific words used on a website page, background colors and a whole lot more.

(1) How do I name my book, product or website?

Tim Ferriss used Pay Per Click to choose a title for his best-selling Four-Hour Workweek. You can test your domain name, e-book title, keywords and more, all with google adwords or another pay per click system.

Even a small change can make a huge – and surprising – change in response from website visitors and Internet surfers.

For example, I tested two versions of a title for a product targeted to men and women in the 40-60 age range. I found “mid-life” attracted 3 times as many clickthroughs as “midlife.”

Hyphen-power!

I also compared 2 sales letters with identical content, headlines, body copy, font — everything. I just tested two different background colors. One color pulled twice as any signups as the other.

(2) Do I need more traffic or better conversion rates?

On some web pages, I find the conversion rate surprisingly high — but almost nobody comes. On others I get great traffic but few clicks.

The results help you figure out your next step: do you need to attract traffic or work on the copy to increase conversion rates. When you guess, you just waste time, energy and (usually) money.

(3) Do I need a picture here?

Should you add a graphic with your book cover? Your own photo?

You’ve been told you’ll get more sales if you had a photo. Or you consider adding a graphic of your book cover to your sales page.

But no rules hold 100% of the time. Sometimes adding a picture actually reduces buyer interest. You have to test.

And after you realize you can sell your product or service, it’s time to test price. Some product actually sell more if you raise prices. Some die if you add a penny to the price. That’s another article.

Two facts you don’t have to test.

(1) Testing takes time. Some professionals fine-tune their marketing materials over a period of months and years.

(2) It’s worth it.

Testing is just one of the “Secrets of Websites That Really Attract Clients” by Cathy Goodwin. Download free and get weekly tips to increase the marketing potential of your own website.
http://www.copy-cat-copywriting.com

It doesn’t matter what you have to sell if you cant get people to look at what your selling. If they don’t go and look, then you will never sell a thing.

In order to get people to go and check out what you’re selling, you need to create a plan. You need a method to move people from where they are to where you need them to be. Buying your product!

It has taken me awhile but I finally improved my click through rate.

Not sure what a click through is let me give you a working definition.

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.

Its taken me some time to learn how to get people to look at my products online. At first I was placing banners and paying for Goggle Ads.

I started by spending money on programs teaching me how to place ads, and even more cash on placing those ads on Goggle. I spent somewhere around 500 all together and made a fifty dollar sale. That was horrible!

However, the knowledge I gained from that experience has taught me how to improve my click through without paying a dime for any of them.

A bit of advice, if you are bent on spending money at Goggle, don’t spend over .20 for any click. At least until you know what you are doing.

Now I average about a 4% click through. You want to be around 2-5%. If you are around those %’s then you know your ads are working.

However I get a 4% click through without paying for a single ad. I get a 4% click through with writing free ads. I write articles that pre-sell my products.

In other words I write articles that people want to read, and through that experience I gain trust with the client and they feel confident in what I am selling.

The more trust you build, the more people will check out the products you have. It is vital that you pick the right products to sell online.

Because if you build trust and work hard at getting people to check out your products, the product better be able to sell. If it is a cheesy web page or landing page then you just blew that trust.

So How Do I make more people look at my products.

1. I produce a great web page or blog
2. I focus on one thing with each web or blog
3. I write and give away great material. But if you are thinking to yourself that you cant write or produce great articles, I want to help you for free.

In order to make sells on the Internet, unless you are Amazon, Target, Walmart, or have thousands of dollars, you have to get your customers ready to buy your products.

The industry calls this pre-selling. 98% of the new people on the Internet believe they can just send people to a place and they are going to buy. That is false, and you will loose tons of money and time if you go this route.

It usually takes someone 5-7 times of seeing a product online before they will buy the product, that is unless they trust the sight or manufacture. I will look for a book at Amazon, find it, read a review or two, check the table of contents, and then buy it.

For us without name recognition we need to work a little bit harder and work to make a sell.

So in order to get people to look at your products online you need to pre-sell through writing great content on the web.

Phillip Longmire has a business degree and is the creator of http://canyoumakemoneyonline.homestead.com, a web page filled with free information on how to make money online.

There are hundreds of thousands of affiliate programs out there, all of which claim to be the best. Many of them try to give you the impression that all you have to do is use their banners and links then wait for the money to start rolling in. Although this can be the case, this type of scenario normally applies to large sites with a lot of web traffic.

Choosing banners
With most affiliate programs, you are offered a variety of banners to plan on your website, as very few of them will be effective. The problems with most banners are their size. If you choose a banner that is high in size, it will take a long time to implement and use. Therefore, it’s recommended that you use banners no more than 15kb in size.

When you select any types of graphical advertising, you should try and keep the theme of your website in mind. Even though graphical ads are meant to stand out and catch people’s eye, they shouldn’t be to the point where everything else on the page is completely ignored.

Pop ups and unders
A lot of companies will now give their affiliates the chance of using pop up or pop under ads. In most opinions, pop ups aren’t the way to go. They can easily annoy visitors and are normally closed before they even have the chance to load. You should instead go for pop unders and those types that only display once per visit.

Text link ads
Once of the most successful means of advertisting is text link ads. They are easy on bandwidth, don’t use a lot of space, and they easily be implemented into most types of page layouts. Good text links offer some information as to why your visitor should investigate your offers.

Email advertising
The direct promotion via email has really taken off over the last several years, although it has brought tons of spam with it. If you plan to use email as a method of advertising your products, you should stand behind what you sell and make yourself available to answer any questions.

Patience
If you feel confident that your site can generate great sales for certain company’s, you should contact them to negotiate an arrangement. If they don’t seem to enthused to begin with, you should remain patient as companies are approaced every day with affiliates looking to make better deals.

The reality remains that most affiliates can’t deliver what they promise, and companies are aware of this.

You should always keep in mind that most forms of advertising will take time. No matter what methods you plan to use, give it some time before you make any type of decision. Although something may not happen overnight – it very well could in a few days or weeks.

Johanna Piittala got scammed several times and now wants to help others not to make the same mistakes. http://financialfreedom4all.typepad.com/

This article is about why an ebay business may be the best option for you to start earning money online. Many people want to start an online business, yet most of them never get it done. While the idea of working from home is nice, there are quite a few obstacles, especially if you’re totally new to the business.

To build your own online business from scratch you’d have to learn about web site creation, programming, marketing, product creation and many other skills necessary to maintain an online business. For many online businesses you’d have to consider significant investments in software and online services. Before you know it, a few months have passed, and you haven’t earned a penny!

Not so with an ebay business. An ebay business is easy to start and offers a few advantages:

1. You can start selling on ebay even if you don’t have your own web site.
2. You don’t have to buy expensive tools or equip an office. Your only cost is your ebay fee, which is tiny and can be paid as you go.
3. You don’t need to buy products to sell or keep an inventory. You can sell something you already have and don’t need any more. Ebay can earn you a nice additional income from stuff you no longer use.
4. You don’t need complicated skills like programming and web site creation. Ebay provides everything you need to get your first offer online within minutes.
5. Your new ebay business instantly starts with a huge customer base. Millions of people search the ebay marketplace each day – and they intend to buy!
6. You start receiving money within a few days. Once your first ebay auction is over the buyer will send funds to your paypal or 2Checkout account.

I’m self employed since 1987 and from all the business opportunities I’ve seen, ebay is the one that is the easiest to start. At first it will not make you a fortune, but it will bring in a few smaller sales. But you can earn money from your very first week onward, and as you go along you will learn how improve it.

Then you can choose to either join the league of professional ebay businesses or to branch out into other online business ideas.

So if you thought about making money online but have not yet managed to do so, just head over to ebay and observe how it works.

Ralf Skirr has just released a brand new online course on how to create a successful ebay business. If you want to know more about making money on ebay please visit http://homeofinternetmarketing.com/ebay-riches and check out Ralf Skirr’s free ebay video course.

Recently I started a new project to see if making money online was as easy as everyone claimed that it was. Everywhere you look it seems that thousands of guys and gals are claiming million dollar pay checks from marketing online. So, I decided to journal my journey of making money online and today I am going to share what I have learned about choosing a product to sell online.

Keep in mind I am only discussing things I am learning. So, this will not cover anything outside of being an affiliate marketer, because I have zero intention of buying, storing, and selling any product. I am relying on the stores I trust to do that for me. In other words I will remain a marketer for other companies, not market my own products. You would be amazed at how many stores you know and love that are marketed through affiliates, it is a booming business, and I have to be honest, just a few, and I mean a few, do it and do it well. There are reasons why some make money and others don’t. Plus there are a lot of products to choose from, and trust me; there are a lot of bad products to choose from.

So let’s get started in discussing how you choose a product to sell online. This is part 2 of a 2 part lesson. To get part one visit our Bog listed in the author bio.

My first mistake was that I choose about 12 different products when I started and my second mistake was that I chose mainly bad products.

Lesson Learned when you are starting out chose one or two products.

Why only one or two, because this is a numbers game. I am in day 10 and I have generated 843 clicks to click bank and another 20 or so to commission junction. That sounds ok but the problem is when spread that many clicks among 12 or so products, you dilute the numbers game.

Since there are 12 products, I am not concentrating those 843 people to one or two products. And since it takes anywhere between 100-300 clicks to get a single sale, you really need to concentrate your clicks to one or two products when you start.

If you don’t you will go broke and burn out due to lack of sales, I know because I have paid for some of those clicks. However there are ways to get free clicks, and I would suggest going the free route until you get use to moving product. Learn how to sell and convert clicks to sales before you start paying for those clicks. Because if you drop 200 bucks on ad words and get nothing in return…you are going to be bummed…you will learn a lot…but be bummed.

Ok so the question becomes…how do I choose a product?

If you go to commission Junction you will see products and stores you know and perhaps trust…so that is a no brainier…you just subscribe to the products you like and hope you get approved…

With click bank it is a little different. They rate their products in different ways.

At the bottom of each seller you will see this…

$/sale: $29.84 | Future $: – | Total $/sale: $29.84 | %/sale: 74.0% | %refd: 88.0% | grav: 437.58

What this tells you…

1. For every sell you are going to make 29.84
2. You are receiving 74% of the cost of the item
3. Grav is 437…or people promoting this product.

Now that is not a bad deal unless you are going to use ad words to promote your product…this product is listed as the most popular product in health and fitness…which means a lot of people are trying to promote it…plus you get 30 bucks for every sale…

BUT when that many people are promoting a product, that also means you are going to have high competition…which means you will be paying a whole lot more per click then you should…

SO HOW DO YOU CHOOSE A PRODUCT?

The first thing you do is look at the landing page or sales page. If you think it looks cheesy…guess what…it is. No matter how good the product is, if the visual presence on the Internet is lame then no one will buy from that page!

Second thing you do…once you see a page you like look through the page and see if there are any links that lead to any other products or link the person to any other place other than the sells page. If it does you might lose a sale…even though click bank keeps that person tied to you for sixty days…it might be difficult to get a sale if the landing page directs people to different places.

Third look for products that sell for 20 bucks or higher…there is no data shown that a less expensive product sells better than a high priced product…so go high. Plus if you are paying for clicks…then you need that room to make a profit.

Fourth look for a grav of 100 or less…once you pass that 100 mark the competition will be to high. Stated another way if you are paying for clicks on products of a Grav 100 or more the price per click will be too high. If I am getting clicks for free, I usually don’t worry about it, but if I am paying Google for clicks, I stay at a 100 or less.

Fifth you need to find out if the seller has an affiliate page. A place where you can get articles, downloads, web page’s, etc. A place that really supports there affiliates, in a good way, not a lame way, like saying hope you do well.

If they don’t have a support page for you, and I’m not talking about a place to sell you more stuff, but a place that is willing to do everything in their power to make you successful, don’t work with them.

Ok the next step, find your one or two people you want to promote

Phillip Longmire carries a business degree and started a blog called can you make money online. He is Blogging what he learns as he goes and is sharing a wealth of information he has paid for. http://canyoumakemoneyonline.wordpress.com
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Copywriters like me tend to feel superior when we come across a certain type of website.

You know what I mean. Websites that clearly haven’t been touched by anyone remotely familiar with copywriting. Websites that seem put-together by well-meaning, sincere people who never typed “internet marketing” into a search engine, let alone taken a copywriting class.

They open with “Welcome!” They send a message with paragraphs. Not a bullet in site… er, sight.

They don’t get into benefits or offer you a compelling reason to buy. Each sentence begins with “we,” not “you.”

They don’t even show their smiling faces in photos on the home page. In fact, their home page tends to look a little dull and inviting to the experienced eye.

But to the horror of us copywriters, they’re doing well, thank you very much. They’re attracting clients and earning a good living.

How do they get away with it?

Well, maybe know their markets. Their clients have very specific questions when they’re choosing a resource. Their content immediately answers their clients’ top-of-mind questions.

Or maybe they sound friendly and authentic. There is something to be said for the “plain brown wrapper” effect.

And maybe they market offline, so they find clients at face to face networking meetings.

Possibly that’s why their nerdy web sites work so well. But I think the killer difference (a phrase you’d never find on those websites) is this:

They have mind-blowing testimonials.

Real, identifiable people have said, “I hired these services. I got amazing, tangible results. They transformed my health, wealth, life and/or business. Here are my numbers.”eeeeeeeee

So if you want to win the War of the Website Nerds:

(1) Begin collecting testimonials as soon as you meet your very first client -even before you create your website.

It takes awhile to create results and attract the names and claims that will rock your visitors. Once you start collecting results-oriented testimonials, your web site will begin to work for you.

(2) Emphasize results that are most important to your clients when they hire you.

If you’re a warehouse consultant, they need to squeeze more inventory into a smaller space. If you’re a career coach, they want to get well-paying jobs – fast.

Your testimonials and success stories need to demonstrate that you have systems and skills to produce these results, over and over again.

(3) Test 2 or 3 versions of your website.

Let’s face it: These nerdy websites are generating leads, converting visitors and creating a profitable business. But who knows what would happen if you turned a copywriter loose?

The answer: Test and see. Try a simple “this is just me” nerdy version but go head-to-head with a more benefit-oriented style.

Then you can shrug off the well-intentioned copywriters and web designers who say, “That will never work. Too nerdy!” You’ll be taking your website marketing all the way to the bank.

Cathy Goodwin, PhD, is a copywriter, content strategist and author of “Secrets of Websites That Really Attract Clients. She works exclusively with service professionals who want “one compelling website and hold the hype.” Visit
http://www.copy-cat-copywriting.com

If you are new to ecommerce and need a payment processing solution for your website, then this article will be of interest to you. There are several different ways to process payments for your internet business. We will outline each of the avenues available to you so you can select one that is right for your particular business.

If you own a store and are simply setting up a website to give your customers the ability to purchase your products online, then you probably already have a merchant account that you use to process credit card transactions. If this is the case, then you do not really need to process customer payments through your website; you can simply post an order form on your website for your customers to print so that they can fill it out and fax their orders into you.

Then, you would just process the payments by entering the orders into your credit card terminal you use in your store. However, if you want to process payments through your website, there are a few different ways to do it.

The most common method used by internet merchants to process payments is by signing up with a third-party transaction processing service, such as Paypal. All you need to do is sign up for an account with the third-party, and then you link to their order form from your website and they process the payments for you.

The processor charges a transaction fee for each transaction, ranging anywhere from 2% – 15%, depending on the company and the amount of business you transact. Most of these companies can process recurring payments as well (recurring payment processing is necessary if your site sells a membership for which you need to charge your customers on a regular basis).

Some of these third-party processors also have the ability to process your orders using an automated phone system. With this method, your customers can call a certain phone number to place an order, and are then prompted to enter a certain code. The order is charged to the telephone bill of the customer.

Also, some third-party merchants offer an online check payment option. This gives your customers the ability to pay for their order by entering the account number and routing number of their checking account on the order form, and then their checking account is automatically debited. It is good to offer this to your customers, because not everyone has a credit card. Offering online check payment processing will help you convert more sales.

If you do not want to use an outside company to process your payments for you, then you will need to open your own merchant account. This is not so simple to do. If you open a merchant account at a bank, there might be a monthly service fee of several hundred dollars per month.

There are several companies, such as CardService International, that offer cheap online merchant accounts, ranging from $50 – $100 per month. After you open the merchant account, you will need to hire an experienced programmer to create an order form that can process payments and connects directly to your merchant account.

If you decide to use a third-party payment processor, just make sure that they have a good service record, because if their systems are frequently down or their order forms do not work too well, then your business will suffer as a result of the lost revenue. If you are starting a multi-million dollar business, then you should probably set up your own merchant account and have a programmer create your own order forms to process your payments.

Jim Pretin is the owner of http://www.forms4free.com, a service that helps programmers make an HTML form

For people that work at home as virtual assistants, using the internet to grow your business is a great way to meet new clients and increase your profits. While you should never ignore any local opportunities to grow your business, working over the internet allows for unlimited growth.

If you would like to grow your business online, you will definitely want to set up a website. Your website will be your portal for meeting new clients. When a prospective client finds your website, they can read about the services you offer, what rates you charge, see samples of your work, and book time with you.

When you have a website, all of those activities can take place 24 hours a day, 7 days a week. You will be able to grow your business while you are making dinner, running errands, and even while you are on vacation.

Networking with other business owners on forums and message boards is one of the easiest ways to grow your business online. A message board allows people with similar interests to communicate by leaving messages on various topics.

You can perform a Google search to find forums that center on work at home businesses or entrepreneurial topics. Other business owners with home businesses make great clients, as they are used to working with people over the internet and are familiar with the concept of the virtual assistant.

Most message boards allow you to add a signature line to your profile, which will be displayed on all of your posts. You can add a blurb about your virtual assistant business and the URL to your website. Other business owners may click on this link to view your site or contact you directly to learn more about your services.

Social networking sites are another great place to grow your business. While some of these sites are geared more toward meeting friends, sites such as linkedin have more of a business nature and allow for networking with serious business owners.

You can also find job openings on job boards such as monster and craigslist. When performing searches with these sites, use keywords such as telecommute to help you find jobs in which you can work at home. Beware that some of the jobs posted will be scams. If something sounds too good to be true, it probably is!

Another alternative is to visit freelance job sites such as elance or guru. These sites allow business owners to post job openings. The twist with these sites is that the registered users of these sites bid on the jobs. For example, if you wanted to apply for a virtual assistant job with these sites, you would respond back to the job inquiry with how much you would charge for the work.

This does lead to people posting lower rates than they may normally charge, as they are competing for these jobs. However, not all of the job posters will choose the lowest rate. If they are smart, they will choose the person who can do the best work.

These are just a few of the ways that you can grow your business online. The internet really does open up many opportunities for you. Take some time to market your business every day and you will find yourself with plenty of clients.

Versatile Assistant is a Virtual PA and Lifestyle Management business providing secretarial support to busy professionals. Find out how a virtual PA can help you transform your business visit http://www.versatileassistant.com
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You’ve almost completed your research on your target market. You have done research on the search engines and you’ve even visited news sites. There are just a few more ways you want to check out your potential target market in order to get the full picture.

The third way for you to do research is by finding trade magazines or newsletters (ezines) on your keywords or topics related to your target market.

By doing this, you’ll learn about the problems or issues that pertain to that market. If you live near a bookstore you may want to find magazines that relate to your market and look at the table of contents for news stories. Take note of the articles that deal with issues your potential target market is having.

You’ll also learn what products they like and what products they don’t. Sometimes you’ll even catch people in your potential target market offering ways to improve existing products. This is where the light bulb over your head should come on because now you have ideas for a new product.

Internet marketing guru Mike Filsaime even said the idea for one of his products came about from reading comments from people in an Internet forum. People were posting ways a particular product could be improved. Mike took their ideas and created a product with it. His millionaire dollar idea came from people in his target market!

This brings us to the next place you’ll want to do research-discussion forums. Find out where your potential target audience likes to hang out. You’ll want to get to know these people who may very well become your future customers. You’ll want to “lurk” and watch the conversations and note the issues and problems that come up repeatedly. You can also do a survey or pose a question to the people about what they think about certain topics, issues and or products.

You can do a search for your market in discussion forums such as Yahoo and MSN groups.

The last way to do research is to use a keyword research tool, like Wordtracker. You can explore the words your target market is typing into the search engines. Here you will discover issues and or problems they want solved by the kind of words they type. You’ll find a lot of details about your potential customers that you would have never known if you had not done your keyword research.

You can also learn about the competition that exist in your market and even learn the size of your potential customer base-at least online

Keyword research is a great method to use because you’ll know what keywords your target market is using which in turn, reveals their needs and interests. Once you figure out what these words are, you can go to the websites that cater to those needs and see how those sites fulfill or don’t fulfill those needs. This is where you can come in and dominate that market.

Keyword research does take some time to do, but it’s worth the effort.

Once you’ve think you’ve identified your market, you want to make sure they are actively looking for a solution to a problem. There must also be a big enough market for you to provide a solution for as well.

Lastly, you want to check and see if the solution, your product or service, is something that can be easily sold over the Internet i.e. people will buy it over the Internet.

Once you’ve done your research and everything checks out ok, you’ll want to start thinking of how you can develop a product or improve upon an existing product that solves the problems of your target market. See how simple the steps are to discover your niche market? Now get to it.

How Much is One Great Resource or Tip Worth to Your Business?
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